The challenge
Customer: UNICEF
Overview:
UNICEF is dedicated to promoting the well-being and rights of children worldwide. In collaboration with Innovito, UNICEF embarked on a mission to digitize their Positive Parenting Toolkit, aimed at providing practical guidance and support to parents across Egypt. The toolkit serves as a valuable resource for fostering positive parent-child relationships and creating nurturing home environments.
Innovito is proud to collaborate with UNICEF in their mission to support families and promote positive parenting practices. Together, we continue to leverage digital technology to reach and empower parents across Egypt, ensuring every child has the opportunity to thrive in a nurturing and supportive environment.


Solution
- Client: UNICEF
- Objective: Digitize Positive Parenting Toolkit for Nationwide Distribution
- Scope: Target Audience: Parents and Caregivers Nationwide
Innovito worked closely with UNICEF to digitize the Positive Parenting Toolkit, transforming it into an interactive and accessible online resource. The toolkit encompasses a wide range of topics, including caring for caregivers, health and nutrition, cognitive development, social and emotional support, and protection. Through engaging multimedia content and practical advice, the toolkit equips parents with the knowledge and skills needed to navigate the challenges of parenthood and foster healthy parent-child relationships.
Key Outcomes
- Empowering Parents: The digitized Positive Parenting Toolkit empowers parents and caregivers with valuable resources and strategies to enhance their parenting skills and create nurturing home environments.
- Accessible Nationwide: With online accessibility, the toolkit reaches parents and caregivers across Egypt, providing support and guidance to a diverse range of families in urban and rural communities.
- Promoting Positive Parenting Practices: By promoting positive parenting practices and emphasizing the importance of communication, empathy, and setting boundaries, the toolkit contributes to the overall well-being and development of children.
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